Sneakair
In the overconnected world that we live in, enjoying the way is a gift.
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The Challenge
EasyJet challenged us to go beyond selling flights by helping users fully experience their destinations. With complete creative freedom, we aimed to create an innovative project that would become a flagship for the brand internationally. And we delivered… in a big way.
The Solution
We developed a cutting-edge navigation system that let EasyJet travelers explore cities effortlessly without relying on their mobile screens, enhancing their travel experience.
The Project:
We designed advanced sneakers that guide users to their destination using vibrations, eliminating the need for phones and enhancing the travel experience. Despite its simplicity, the concept required meticulous attention to detail to ensure a seamless and enjoyable user experience.
The Story video.
My Role:
Conceptualized the core idea and validated feasibility.
Oversaw all design stages, from research to implementation.
Collaborated with an interface designer to deliver a polished product.
Provided creative solutions to complex problems.
Ensured the vision translated into a functional and impactful product.
The "making of" video.
Results:
This remarkable project captured global attention, appearing in newspapers and news outlets across numerous countries. It won national and international awards, garnered millions of impressions, and sparked thousands of conversations.
The sneakers became a tangible product, sold in select airports across the world, showcasing the potential of blending innovation, creativity, and practicality. This project stands as proof that, with the right incentive, any idea can become a reality.
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An application screen showing navigation to the desired destination.
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Prototyping the hardware in the shoes at the testing stage.
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Image of the sneakers in their final production version, ready to be enjoyed by users.
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