Design is a problem-solving discipline; if you're not solving anyone's problem, you're just painting.
.clients I've worked for
.selected work
.experiments
Not everything I make needs a business case. This is where I test ideas, learn by shipping, and occasionally help someone along the way. Some of it worked, some of it didn't — all of it taught me something client work couldn't.
2020Menunow
A pandemic side project built with my brother: every restaurant menu in the city, in one place. Hundreds of restaurants joined — and we ran it for one year, on purpose.
2014Instalk
A voice-first messaging startup, built during the Echo years: instant messages with the warmth of the human voice. WhatsApp shipped voice notes — we shipped a lesson on distribution.
[TODO: add recent AI experiments here — agentic prototypes, tools, explorations]