Context
While building Echo, I kept pulling on the same thread: voice as the most human interface. In 2014 we set out to build a more human instant messaging app, one that recovered the tone and nuance that text messages lose.
The problem
Text is fast but flat: clarity, tone and intention get lost. And for many people, typing simply isn't the easiest way to communicate. We wanted messaging that carried the warmth of a real voice without the friction of a phone call.
My role & decisions
I led UX/UI design and managed the entire design process.
- We built an audio-first app with a native audio recording component, designed to convey the tone and nuances missed in text.
- We added reusable audio phrases, a database of your own recorded snippets for quick, personal replies.
- I validated hypotheses through user testing and feedback, and designed the branding, visual identity and communication strategy.
- The modern, colorful design gave it a unique, user-friendly personality, distinct from traditional messaging apps.
Outcome
In its early months, the app was downloaded by thousands of users. Then WhatsApp introduced audio messages — on a platform where users already had all their contacts. Even though Instalk offered a superior audio experience, high operational costs led us to shut down the servers in March 2015.
The lesson stuck with me: a better experience doesn't beat distribution, and voice was a rich, personal medium years before the industry caught up.
