Sneakair

Context

EasyJet challenged us to go beyond selling flights by helping travelers fully experience their destinations. With complete creative freedom, we set out to build an innovative project that would become a flagship for the brand internationally.

The problem

Travelers explore new cities staring at a map on their phone — eyes on the screen, not on the place they flew to see. We wanted to remove the screen from the experience entirely: how do you guide someone through an unknown city without making them look at a device?

My role & decisions

After defining and validating the core concept, I coordinated our team through the design phase, from initial research to final implementation.

• We designed sneakers that guide you to your destination using vibrations, a haptic, ambient interface that eliminates the phone and gives travelers their eyes back. Conceptually simple; making it seamless required meticulous attention to detail.
• I collaborated with an interface designer to deliver a polished companion app.
• I provided creative solutions to the complex problems of pairing hardware, navigation and human perception, ensuring the vision translated into a functional, impactful product.

Outcome

The project captured global attention, appearing in newspapers and news outlets across numerous countries. It won national and international awards, garnered millions of impressions, and sparked thousands of conversations.

The sneakers became a tangible product, sold in select airports around the world, proof that, with the right incentive, any idea can become a reality.

Why this matters now

Sneakair was an exercise in what we'd now call calm, ambient interaction design: technology that does its job without demanding attention. Designing interfaces that know when not to interrupt is exactly the challenge AI-powered products face today.